Organizational Promotion: Marketing Problem Recognition

Recognizing the main problem is the most important part of the decision making process that triggers a decision (Kerin, Hartley & Rudelius, 2014). The basic problem I recognized was my question of going back to school to pursue my degree or not. After I finished high school, I was torn between a lifestyle that was not easy but had helped me a great deal in earning money.

Along with my friends, I had started running a small street food business in a van lent to us by a friend's father. The business was running pretty smoothly and by the time high school finished, we had gained a lot of experience regarding running a business; however, it was on a small scale. We were unable to decide whether to expand the business, though it seemed imperative at times, Specifically, we could not decide on the finance and strategies required in areas such as how many more employees, salaries, target market areas, and marketing methods and the means available to achieve such objectives. Hence, after completion of schooling, when it was time to opt for a college, it was difficult for me to decide whether to pursue my studies and apply...

I started searching for information regarding the subject that would help me to decide on better points. I decided to weigh the pros and cons of the problem. Determining the positives and the negatives, I decided, was the most helpful way to clear my head regarding this decision. The first positive that I wrote down was that pursuing a degree in business and learning more about the expertise will help me to expand this business into a larger scale and I will be able to hire more experienced brains while learning from them as well. One of the biggest disadvantages was that I would have to set aside the business for a while or get help from someone else who I trust, who could run the business for at least some time. The positives also showed that I would have ample number of opportunities to pursue if I complete my degree; lack of formal education would limit my opportunities (UALR, 2014).
Alternative Evaluation

Further came the stage of deciding which degree to go for that would help me…